Dentsu almost doubles global ad growth forecast for 2021

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The global ad market is back in rude health and will comfortably reverse the decline it experienced in 2020 as a result of the pandemic, according to the latest Dentsu Ad Spend Report.

The latest figures predict the global market will grow 10.4% this year, reaching a total adspend of $634bn (£457bn) – almost double the 5.8% forecast in the last edition of the report in January.

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