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Privacy and Digital Signage

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With AI and data analytics at the heart of today’s digital signage platforms, maintaining consumer and visitor privacy is becoming an increasingly important issue. The COVID-19 crisis has exacerbated these concerns as technology developers are both leveraging existing tech and inventing new systems that perform thermal monitoring, density monitoring, and even face mask detection. While most people would agree it’s important that our workspaces, learning facilities, transit centers, and retail outlets are safe environments, it’s fair to ask, How good a job is the industry doing at protecting people’s privacy?