OOH Ads Seen As More Trustworthy

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58% of respondents indicated that they are very likely or likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%), with desktop advertising receiving the least trust at 34%. That is up from a survey conducted by Vistar Media in the Summer of 2019 that found 50% of consumers found OOH to be the most trustworthy medium.

Similarly, 71% of consumers say they relate to the messaging shown on out-of-home screens – the highest of any media channel in the study. Additionally, 82% of respondents said they would look forward to seeing similar messaging in other OOH environments, 10% higher than the response for non-OOH messaging (72%).

Daily DOOH