COVID Impact on Consumer Behavior & Q4 2020 Shopping/Travel Plans

Clipping/Digital Signage /

The out-of-doors has taken on new resonance in the wake of the #COVID19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages 18 – 54. Overall, a significant percentage note seeing safety and hygiene or sales and promotions advertisements to be useful. A similar number remark that they were grateful for useful information from OOH messages, were educated about something new, or were simply comforted by the signage or outdoor display, since it was a harbinger of businesses’ return. Meanwhile, more than two-thirds (68%) of U.S. consumers agree that they are spending so much time looking at device screens these days that they are tuning out digital online ads.

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