I suspect that COVID-19 will have a lasting impact on AV-related interactivity because people will be reluctant to interact with high-touch surfaces. But instead of interactivity going away, I think we’ll actually see a surge in interactive solutions, but with the caveat that the interactivity will come from interaction other than touching a single, public screen.
AVNetwork
新型コロナ禍で改めて考える、屋外メディアの価値基軸
そのような時代に、屋外広告メディアには、接触者数以外にもメジャメント指標が求められる。考えてみれば、屋外メディ…
