Image credit: Watchfire Signs

NYタイムズスクエアにプログラマティック サイネージが初登場

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Watchfire Signs, a manufacturer of digital billboards and LED displays, was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square in New York. This is the first digital billboard in Times Square to offer programmatic advertising, according to Kyle Scritchfield with Greyline Outdoor, the second largest outdoor company in Western New York.

AVNetwork