OAAA is Establishing Guidelines for Programmatic Transactions
The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to go “up for auction” in real-time. This is accomplished through a programmatic exchange with the ability to serve ads to OOH screens directly based on demographic, psychographic, or behavioral audience profiles.
OAAA
The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol tha..... Keep Reading
